Deskripsi Pekerjaan
Are you a creative strategist with a passion for the food and beverage industry? Liwayway Marketing Corporation, the powerhouse behind iconic household snack brands, is looking for a dynamic Brand Associate to join our growing team in Pasay City.
As a Brand Associate, you will play a pivotal role in shaping the identity and market presence of our diverse food portfolio. You will be responsible for the end-to-end management of brands, guiding them from the initial stages of product development through to market maturity. This is an exciting opportunity for an individual who thrives on building brand equity and executing high-impact marketing programs in a fast-paced FMCG environment.
You will work closely with cross-functional teams to translate consumer insights into actionable marketing strategies. Whether it is launching a new product line or revitalizing an established favorite, your contribution will directly impact our market leadership. If you are ready to take ownership of your brands and deliver measurable results, we want to hear from you.
Tanggung Jawab
- Manage a comprehensive portfolio of food brands, overseeing the entire lifecycle from product development to market maturity.
- Develop and implement data-driven annual marketing plans and strategic programs for assigned brands.
- Coordinate with creative agencies and internal departments to execute integrated marketing campaigns across digital, ATL, and BTL channels.
- Conduct regular market research and competitor analysis to identify emerging trends and growth opportunities.
- Monitor brand performance metrics, including sales volume, market share, and ROI of marketing initiatives.
- Oversee the design and production of packaging, promotional materials, and point-of-sale displays.
- Plan and manage brand budgets effectively to ensure optimal resource allocation.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- At least 1-2 years of experience in Brand Management or Marketing, preferably within the FMCG or Food & Beverage sector.
- Strong analytical skills with the ability to interpret market data into strategic recommendations.
- Excellent project management skills and the ability to handle multiple campaigns simultaneously.
- Outstanding verbal and written communication skills for effective stakeholder management.
- Creative mindset with a keen eye for design and consumer psychology.
- Proficiency in Microsoft Office Suite and familiarization with digital marketing tools.