Deskripsi Pekerjaan
SONAK is seeking a dynamic and strategic Brand Communication Executive to join our growing team in Muntinlupa City. In this pivotal role, you will take the helm of our public relations and Key Opinion Leader (KOL) initiatives, ensuring they resonate deeply with our target audience and align perfectly with our overarching brand campaigns. You will serve as the bridge between our regional vision and local execution, translating high-level strategies into tangible, engaging communication outputs.
Your primary focus will be on crafting compelling narratives that elevate our brand presence across all media channels. You will be responsible for managing the entire lifecycle of PR campaignsâfrom strategic planning and execution to media relations and performance analysis. Additionally, you will identify, vet, and collaborate with top-tier KOLs and influencers to drive authentic engagement and brand advocacy.
We are looking for a creative professional with a proven track record in brand communication, who thrives in a fast-paced environment and possesses a keen eye for detail. If you are passionate about shaping brand stories and have a strong network within the Philippine media landscape, this is the perfect opportunity to advance your career with a forward-thinking company.
Tanggung Jawab
- Develop and implement comprehensive PR and KOL strategies that align with the overarching regional and local brand campaigns.
- Cultivate and manage relationships with Key Opinion Leaders (KOLs), influencers, and media partners to amplify brand messages.
- Collaborate closely with the regional marketing team to ensure consistent messaging and campaign execution across all touchpoints.
- Monitor media coverage and public sentiment, providing timely reports and insights to adjust communication strategies.
- Organize and oversee press conferences, product launches, and brand events to maximize media exposure.
- Work with the creative team to produce high-quality press releases, content assets, and social media collateral.
- Analyze campaign performance data to optimize future PR and influencer marketing efforts.
Kualifikasi
- Bachelorâs degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 3-5 years of experience in brand communication, PR, or marketing, preferably within the FMCG or retail industry.
- Strong network of media contacts and KOLs within the Philippines.
- Excellent written and verbal communication skills in English.
- Proficiency in social media platforms and digital marketing tools (e.g., Hootsuite, Google Analytics).
- Strong project management skills with the ability to handle multiple priorities in a fast-paced environment.