Deskripsi Pekerjaan
Join EIG Dermal Wellness as a Brand & Content Marketing Manager to lead ASTERSPRING's strategic brand narrative. You'll craft compelling content across digital platforms, orchestrate impactful social media campaigns, and build strategic partnerships to establish ASTERSPRING as a trusted authority in the beauty and wellness space. This role requires a creative strategist who can transform market insights into engaging stories that drive customer loyalty and acquisition. Collaborate with cross-functional teams to ensure brand consistency while leveraging data analytics to optimize marketing performance. Ideal for a visionary marketer passionate about elevating premium beauty brands through authentic storytelling and innovative digital experiences.
Tanggung Jawab
- Develop and execute comprehensive brand strategy for ASTERSPRING across all touchpoints
- Lead content creation for blogs, social media, PR materials, and digital campaigns
- Build and manage strategic partnerships with industry influencers and complementary brands
- Oversee public relations initiatives to enhance brand reputation and media presence
- Analyze campaign performance metrics and optimize strategies based on consumer insights
- Manage brand voice and visual identity across all marketing channels
- Coordinate with sales and product teams to align marketing initiatives with business goals
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of experience in brand/content marketing with preference for beauty/wellness industry
- Proven expertise in social media strategy, content creation, and digital campaign management
- Strong analytical skills with ability to translate data into actionable insights
- Experience managing PR initiatives and brand partnerships
- Exceptional storytelling and copywriting abilities
- Proficiency in marketing analytics tools and SEO best practices
- Ability to thrive in fast-paced environment with cross-functional collaboration