Deskripsi Pekerjaan
Are you a creative visionary with a passion for crafting compelling narratives that captivate audiences and drive engagement? M-Commerce Corporation, a leading innovator in the digital commerce space, is seeking a dynamic and results-driven Brand Content Strategist to join our vibrant marketing team in Bonifacio Global City. In this pivotal role, you will be instrumental in shaping our brand voice across various digital platforms, translating marketing objectives into captivating content that resonates with our target demographic. You will be at the forefront of our content initiatives, from conceptualizing viral short video scripts to developing impactful graphic content and orchestrating powerful influencer campaigns. If you thrive in a fast-paced environment, possess an exceptional ability to tell stories, and are eager to make a significant impact on a growing e-commerce brand, we invite you to bring your expertise to M-Commerce Corporation. This is an incredible opportunity to leverage your strategic thinking and creative flair to elevate our brand presence and connect with customers in meaningful ways.
Tanggung Jawab
- Develop and execute comprehensive social media content strategies across platforms like TikTok, Instagram, Facebook, and YouTube, aligning with overall brand and marketing objectives.
- Lead the conceptualization, scriptwriting, and storyboarding for engaging short-form video content designed for various social media channels and campaigns.
- Craft persuasive and brand-consistent copy for a wide range of digital assets, including social media posts, ads, website content, and email marketing.
- Collaborate closely with graphic designers and video editors to ensure visual content perfectly complements textual narratives and brand guidelines.
- Identify, onboard, and manage influencer collaborations, developing strategic content briefs and ensuring alignment with campaign goals.
- Monitor content performance using analytics tools, providing data-driven insights and recommendations for continuous optimization and improvement.
- Stay abreast of the latest social media trends, content formats, and platform updates to maintain a competitive edge and innovative content approach.
- Contribute to the overall brand messaging and content calendar, ensuring timely delivery and consistent brand representation.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Advertising, Journalism, or a related field.
- Proven experience (3+ years) in content strategy, social media management, or a similar role, preferably within the e-commerce or retail industry.
- Exceptional copywriting, scriptwriting, and storytelling skills with a strong portfolio showcasing diverse content formats (video scripts, social media copy, etc.).
- Demonstrated understanding of social media platforms, algorithms, and best practices for organic and paid content.
- Experience working with influencers and managing influencer marketing campaigns.
- Proficiency in content management systems and social media scheduling/analytics tools.
- Creative thinker with a keen eye for detail and a strong aesthetic sense.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.