Deskripsi Pekerjaan
Join PT Sumber Kosmetika Indah as a Brand Digital Officer and lead our digital transformation journey. We're seeking a visionary strategist to elevate our cosmetic brand's online presence through innovative digital campaigns and data-driven solutions. You'll spearhead brand storytelling across digital platforms, optimize customer engagement strategies, and drive measurable growth in Indonesia's competitive beauty market. This role offers the opportunity to shape our digital identity while collaborating with cross-functional teams to deliver compelling brand experiences that resonate with our target audience.
Tanggung Jawab
- Develop and execute comprehensive digital brand strategies aligned with business objectives
- Manage social media channels to enhance brand visibility and customer engagement
- Create data-driven content marketing campaigns across digital platforms
- Monitor brand performance metrics and provide actionable insights
- Collaborate with marketing teams to integrate digital initiatives with offline campaigns
- Lead SEO/SEM optimization to improve brand discoverability
- Stay ahead of digital trends and emerging technologies in the beauty industry
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of experience in digital marketing or brand management
- Proven track record in developing successful digital campaigns
- Strong analytical skills with proficiency in digital analytics tools
- Expertise in social media management and content creation
- Understanding of Indonesian beauty market consumer behavior
- Excellent communication and project management abilities