Deskripsi Pekerjaan
Are you a creative storyteller with a passion for building digital-first brands? RPG Commerce, a fast-growing e-commerce enabler, is looking for a dynamic and data-driven Brand Executive to join our marketing team in Damansara Jaya.
In this role, you will be the custodian of our brand identity across multiple touchpoints. You will work closely with cross-functional teams to execute high-impact campaigns that resonate with our target audiences, drive engagement, and build lasting customer loyalty. If you are someone who thrives in a fast-paced environment and enjoys turning consumer insights into compelling brand narratives, we want to hear from you.
As a Brand Executive, you will not just manage assets; you will help define the visual and verbal soul of our brands, ensuring consistency, creativity, and commercial success in a competitive e-commerce landscape.
Tanggung Jawab
- Develop and execute comprehensive brand marketing campaigns across social media, web, and offline channels.
- Maintain consistent brand voice and visual identity across all marketing collateral and digital platforms.
- Collaborate with the creative team to produce high-quality content, including ad copy, scripts, and visual assets.
- Analyze campaign performance metrics and provide actionable insights to optimize future brand activations.
- Monitor market trends and competitor activity to identify opportunities for brand differentiation.
- Coordinate with influencers and external partners to drive brand visibility and community growth.
- Manage end-to-end brand projects, ensuring they are delivered on time and within budgetary guidelines.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 1–3 years of experience in brand management, digital marketing, or content creation.
- Strong understanding of e-commerce platforms and digital consumer behavior.
- Excellent copywriting and communication skills in English.
- Proficiency in project management tools and basic design software (e.g., Canva, Adobe Creative Cloud) is a plus.
- Highly organized with the ability to manage multiple projects simultaneously in a fast-paced environment.
- A creative thinker with a data-driven mindset and a passion for brand storytelling.