Deskripsi Pekerjaan
Are you a passionate marketing professional looking to make a meaningful impact within a global healthcare leader? MSD is seeking a dynamic and strategic Brand Executive to join our team in Petaling Jaya. In this role, you will be at the heart of our marketing operations, helping to drive brand visibility, engagement, and market growth for our innovative pharmaceutical portfolio.
As a Brand Executive, you will collaborate with cross-functional teams to execute high-impact campaigns, analyze market trends, and ensure our brand messaging resonates effectively with our target audiences. We are looking for an individual who thrives in a fast-paced environment, possesses strong analytical skills, and is dedicated to improving patient outcomes through effective communication and brand stewardship.
This is a unique opportunity to work with one of the world's most respected biopharmaceutical companies. You will have the chance to contribute to impactful initiatives that shape the future of health in Malaysia and beyond.
Tanggung Jawab
- Develop and execute multi-channel marketing campaigns to achieve brand objectives.
- Collaborate with internal stakeholders and external agencies to ensure brand consistency across all touchpoints.
- Monitor and analyze market performance metrics to identify opportunities for growth and optimization.
- Coordinate with the sales force to provide effective promotional materials and training.
- Ensure all marketing activities comply with regulatory requirements and internal compliance guidelines.
- Manage marketing budgets and track expenditure to ensure efficient resource allocation.
- Conduct regular competitive analysis to stay ahead of market shifts and emerging trends.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Pharmacy, or a related field.
- Minimum of 2-4 years of experience in brand management or marketing, preferably within the pharmaceutical or healthcare industry.
- Strong understanding of digital marketing tools and content strategy.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in data analysis and translating insights into actionable marketing strategies.
- Ability to manage multiple projects simultaneously under tight deadlines.
- Fluent in English and Bahasa Malaysia; additional language skills are an advantage.