Deskripsi Pekerjaan
Join BYD Automotive's dynamic marketing team as a Brand Experiential Events and Dealer Marketing Manager. You'll be the architect of unforgettable brand experiences, transforming innovative concepts into impactful events that captivate audiences and drive brand loyalty. In this strategic role, you'll orchestrate dealer marketing initiatives that amplify our market presence and strengthen customer relationships. Collaborate with cross-functional teams to deliver seamless campaigns that align with brand vision and business objectives. If you're passionate about creating memorable brand moments and driving measurable results in the automotive industry, this is your opportunity to shape the future of BYD's marketing landscape.
Tanggung Jawab
- Develop and execute innovative brand experiential events that enhance customer engagement and brand perception
- Design comprehensive dealer marketing programs to support sales objectives and strengthen dealer networks
- Lead end-to-end event planning, budget management, and vendor coordination for high-impact activations
- Analyze campaign performance metrics to optimize ROI and identify growth opportunities
- Collaborate with creative teams to ensure brand consistency across all marketing touchpoints
- Build and maintain relationships with key stakeholders, dealers, and event partners
- Stay ahead of industry trends to implement cutting-edge experiential marketing strategies
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 5+ years in experiential marketing and dealer program management
- Proven track record of executing large-scale brand events and campaigns
- Strong project management skills with ability to manage multiple initiatives simultaneously
- Expertise in budget planning, vendor negotiations, and contract management
- Proficiency in marketing analytics tools and data-driven decision making
- Excellent leadership and cross-functional collaboration abilities
- Automotive industry knowledge highly desirable