Deskripsi Pekerjaan
Are you a trendsetter with a passion for brand storytelling? We are looking for a dynamic Brand & KOL Marketing Executive to join our team at PT. B&W INTERNATIONAL. In this role, you will bridge the gap between our brand and the digital landscape by managing key partnerships with Key Opinion Leaders (KOLs) and executing creative campaigns that resonate with our audience. You will be responsible for identifying emerging trends, negotiating collaborations, and ensuring our brand message is amplified across various social media channels. This is an excellent opportunity for a proactive professional to grow their career in a fast-paced environment while making a significant impact on our market presence. If you have a keen eye for detail and a love for connecting brands with the right voices, we want to hear from you.
Tanggung Jawab
- Develop and implement comprehensive brand strategies to enhance brand awareness and equity.
- Identify, vet, and manage relationships with Key Opinion Leaders (KOLs) and influencers across various social media platforms.
- Plan and execute innovative marketing campaigns, focusing on digital channels and social media trends.
- Collaborate with the creative team to produce high-quality content and visual assets for campaigns.
- Analyze campaign performance data to optimize future strategies and ensure a high return on investment (ROI).
- Monitor industry trends and competitor activities to keep the brand at the forefront of the market.
- Coordinate with internal departments to ensure seamless execution of marketing initiatives.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 2-3 years of experience in brand management or influencer marketing.
- Strong creative mindset with the ability to generate fresh ideas and concepts.
- Excellent verbal and written communication skills in Indonesian and English.
- Proficient in using social media management tools and analytics software.
- Proactive, detail-oriented, and able to work in a fast-paced team environment.