Deskripsi Pekerjaan
Are you a strategic thinker with a passion for digital trends and e-commerce growth? Vietthi Global Trading Corporation is seeking a talented Brand Manager to spearhead our online presence and drive revenue performance. In this pivotal role, you will develop and execute comprehensive brand strategies, focusing heavily on TikTok and e-commerce platforms. You will be responsible for managing Key Opinion Leaders (KOLs) and crafting high-impact campaigns designed to maximize Gross Merchandise Value (GMV) and Return on Ad Spend (ROAS).
As our Brand Manager, you will act as the bridge between our creative vision and our commercial goals. You will analyze market trends to identify growth opportunities, optimize marketing funnels, and ensure our brand voice resonates across all digital channels. If you are driven by results and love the fast-paced world of social media marketing, we want to hear from you.
Tanggung Jawab
- Develop and implement comprehensive brand strategies aligned with company goals, with a specific focus on TikTok and e-commerce growth.
- Manage and coordinate KOL (Key Opinion Leader) partnerships to amplify brand reach, engagement, and conversion rates.
- Execute high-impact marketing campaigns aimed at increasing GMV (Gross Merchandise Value) and overall revenue performance.
- Analyze performance metrics (ROAS, CPA, CAC) to optimize marketing budgets and improve campaign efficiency.
- Collaborate with the design and content teams to produce compelling digital assets and creative storytelling.
- Stay updated on the latest e-commerce trends and TikTok algorithm changes to keep our brand ahead of the curve.
- Monitor competitor activities and market positioning to identify new business opportunities.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years of experience in Brand Management, Digital Marketing, or E-commerce.
- Proven track record of managing successful KOL campaigns and executing social media strategies.
- Strong analytical skills with the ability to interpret data to drive decision-making and improve ROAS.
- Deep understanding of the TikTok ecosystem and major e-commerce platforms.
- Excellent communication and negotiation skills.
- Proficiency in using marketing analytics tools (e.g., Google Analytics, social media insights).