Deskripsi Pekerjaan
Are you a visionary marketing leader ready to shape the future of premium lifestyle brands? Primer Group of Companies is seeking a data-driven Brand Manager to join our dynamic team in Manila. In this pivotal role, you will be the architect of brand growth, leveraging cutting-edge AI-driven insights to refine our omnichannel strategies and elevate consumer experiences.
As our Brand Manager, you will lead the charge in driving sales, enhancing brand equity, and executing high-impact marketing campaigns that resonate with our target audience. We are looking for a strategic thinker who is comfortable navigating the intersection of creativity and analytical precision. If you are passionate about retail innovation and thrive in a fast-paced environment where your strategies directly influence market positioning, we want to meet you.
Tanggung Jawab
- Develop and execute comprehensive brand strategies to drive revenue growth and market share expansion.
- Utilize AI-powered analytics and consumer insights to identify emerging trends and optimize marketing ROI.
- Manage end-to-end omnichannel marketing campaigns, ensuring consistent brand voice across digital and physical touchpoints.
- Collaborate with cross-functional teams, including sales, supply chain, and retail operations, to support product launches and inventory goals.
- Monitor brand health metrics, competitor activity, and market dynamics to pivot strategies proactively.
- Oversee brand budget allocation, tracking performance against key performance indicators (KPIs).
- Lead consumer research initiatives to deepen brand loyalty and drive high-conversion engagement.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5+ years of professional experience in brand management, preferably in the premium retail or lifestyle sector.
- Strong analytical mindset with proficiency in using marketing analytics tools and AI-driven data platforms.
- Demonstrated success in managing omnichannel marketing campaigns from conceptualization to execution.
- Exceptional leadership skills with a proven track record of managing cross-functional projects.
- Highly developed communication and storytelling skills to present strategies to senior leadership.
- Ability to adapt quickly in a fast-paced, highly competitive retail environment.