Deskripsi Pekerjaan
Are you a visionary storyteller with a passion for driving creative excellence? Skills Development Academy is looking for an ambitious and strategic Brand Manager to join our dynamic team in Paya Lebar. In this role, you will be the custodian of our brand identity, crafting meaningful experiences that resonate with our audience and position us as a leader in the education sector.
You will have the unique opportunity to shape our market presence from the ground up, translating complex educational objectives into compelling brand narratives. If you thrive in environments that value innovation, creative risk-taking, and long-term brand equity building, we want to hear from you.
We are seeking a candidate who doesn't just manage campaigns but builds movements. You will work cross-functionally with content, design, and product teams to ensure a consistent, high-impact brand voice across all touchpoints. Join us as we scale our impact and build something significantly bigger than ourselves.
Tanggung Jawab
- Develop and execute comprehensive brand strategies that align with the Academy's mission and growth objectives.
- Lead end-to-end brand campaign development, from conceptualization to execution and performance tracking.
- Oversee the consistency of brand voice, visual identity, and messaging across all digital and offline channels.
- Conduct deep-dive market research and competitor analysis to identify new opportunities for brand positioning and growth.
- Collaborate with cross-functional departments including product, sales, and internal creative teams to ensure cohesive communication.
- Manage external agency relationships and production budgets to maximize brand exposure and ROI.
- Monitor brand sentiment and performance metrics, providing actionable insights to senior leadership.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 5+ years of experience in brand management, marketing communications, or advertising.
- Proven track record of managing brand-building campaigns that delivered measurable impact.
- Exceptional storytelling skills with a keen eye for high-quality creative output and design aesthetics.
- Strong project management skills and the ability to thrive in a fast-paced, growing organization.
- Data-driven mindset with the ability to interpret market data and translate it into creative strategy.
- Excellent communication and stakeholder management abilities to align diverse internal teams.