Deskripsi Pekerjaan
Join Pyridam Farma as a Brand Manager and lead our brand excellence initiatives. You'll develop and execute comprehensive end-to-end brand strategies that drive market growth and brand loyalty. This strategic role involves Go-to-Market (GTM) planning, brand positioning, pricing strategy optimization, and product listing management. You'll build strong retailer partnerships and leverage Key Opinion Leader (KOL) collaborations to amplify brand presence. If you're passionate about shaping brand narratives and driving commercial success in the pharmaceutical industry, this role offers a dynamic platform to make a significant impact.
Tanggung Jawab
- Develop and implement comprehensive brand strategies aligned with business objectives
- Execute end-to-end Go-to-Market (GTM) plans for product launches and campaigns
- Define and refine brand positioning to differentiate in competitive markets
- Optimize pricing strategies to maximize market penetration and profitability
- Manage product listings across retail channels and e-commerce platforms
- Cultivate strategic partnerships with key retailers and distribution networks
- Leverage Key Opinion Leaders (KOLs) to enhance brand credibility and reach
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- Minimum 5 years in brand management or marketing role
- Proven experience in GTM planning and execution
- Strong analytical skills with data-driven decision-making ability
- Expertise in brand positioning and pricing strategy
- Experience managing retailer partnerships and KOL collaborations
- Excellent communication and stakeholder management skills
- Pharmaceutical industry background preferred