Deskripsi Pekerjaan
Join Cantik Alami Sehat as a Brand Manager and lead our journey in the dynamic beauty industry! We're seeking a visionary strategist to drive brand growth, foster innovation, and create measurable impact in a fast-growing market. In this pivotal role, you'll shape our brand narrative, develop compelling marketing strategies, and lead cross-functional teams to execute campaigns that resonate with health-conscious consumers. You'll leverage market insights to identify emerging trends, optimize brand positioning, and expand our market presence across digital and traditional channels. If you're passionate about building iconic brands and thrive in collaborative environments, this is your opportunity to make a lasting impact in Indonesia's beauty sector.
Tanggung Jawab
- Develop and execute comprehensive brand strategies aligned with business objectives and market trends
- Lead brand innovation through product development initiatives and market expansion plans
- Analyze consumer behavior and market data to optimize brand positioning and messaging
- Manage cross-functional teams to deliver integrated marketing campaigns across all channels
- Monitor brand performance metrics and KPIs to ensure measurable growth and ROI
- Collaborate with product, sales, and design teams to maintain consistent brand identity
- Drive competitive analysis and identify new market opportunities for brand differentiation
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 5+ years of brand management experience in beauty, FMCG, or consumer goods sector
- Proven track record of launching successful brands and driving market share growth
- Strong analytical skills with ability to interpret market data and consumer insights
- Expertise in digital marketing, brand positioning, and campaign management
- Exceptional leadership and cross-functional collaboration abilities
- Fluency in both Bahasa Indonesia and English for market expansion initiatives