Deskripsi Pekerjaan
Join Our Team as a Brand Manager at Udi Marketing
Are you a creative strategist, a results-driven marketer, and a natural storyteller? Udi Marketing is seeking a passionate and dynamic Brand Manager to join our growing marketing team in Petaling Jaya, Selangor. In this role, you will take full ownership of a designated portfolio of products, shaping our brand identity, and driving impactful campaigns that resonate deeply with our target audience across Malaysia.
As a Brand Manager, you will be at the core of our marketing initiatives. You will bridge the gap between creative execution and strategic planning, ensuring that all periodic projects, product launches, and promotional tasks align perfectly with our broader business objectives. You will contribute directly to the formulation of long-term brand strategies, helping us capture new market segments and sustain brand loyalty.
If you have a knack for turning consumer insights into actionable plans, thrive under pressure, and enjoy collaborating with vibrant, cross-functional teams, this is the perfect opportunity to elevate your marketing career. We offer a highly collaborative and supportive work environment, competitive compensation, opportunities for accelerated professional development, and the chance to make a tangible impact on our brand’s growth trajectory.
Tanggung Jawab
- Manage and oversee a designated portfolio of products, maximizing market share and brand equity.
- Execute periodic on-going projects, marketing campaigns, and promotional tasks from concept to successful completion.
- Contribute actively to the formulation of long-term brand strategies and annual marketing plans.
- Conduct deep-dive market research and competitor analysis to identify consumer trends and market opportunities.
- Collaborate closely with internal sales, creative, and supply chain teams, as well as external media agencies.
- Monitor, manage, and optimize the allocated marketing budget to ensure maximum return on investment (ROI).
- Track, analyze, and report on campaign performance, translating marketing KPIs into business insights.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
- Minimum of 3 to 5 years of experience in brand management or product marketing, preferably in FMCG or retail.
- Proven track record of executing successful multi-channel marketing campaigns and managing product life cycles.
- Strong analytical mindset with the ability to turn market data and insights into actionable brand tactics.
- Excellent communication, presentation, and negotiation skills.
- Highly organized, with the ability to manage multiple overlapping projects and meet tight deadlines.
- Fluency in English and Bahasa Malaysia is highly preferred.