Deskripsi Pekerjaan
Alaska Milk Corporation is seeking a dynamic and results-oriented Brand Manager to lead our marketing initiatives and drive the growth of our iconic dairy brands. In this pivotal role, you will be responsible for developing and executing comprehensive brand strategies that resonate with consumers and strengthen our market position in the competitive FMCG landscape.
You will lead cross-functional teams to execute innovative marketing campaigns, manage product launches, and optimize the brand portfolio for maximum profitability. This is an exciting opportunity to launch your career with a leading dairy company that values creativity, data-driven decision-making, and professional development. Join us to shape the future of dairy in the Philippines while enjoying a competitive salary and comprehensive benefits package.
Tanggung Jawab
- Develop and execute comprehensive brand strategies and marketing plans aligned with company business objectives.
- Manage the annual brand budget and monitor P&L to ensure profitability and cost efficiency.
- Lead the end-to-end product launch process, ensuring market readiness and successful market penetration.
- Conduct in-depth market research and consumer insights analysis to identify trends and competitive opportunities.
- Collaborate with creative agencies and internal teams to produce compelling marketing materials and advertising content.
- Monitor brand performance metrics and adjust strategies to optimize brand equity and customer loyalty.
Kualifikasi
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years of experience in Brand Management within the FMCG industry.
- Strong analytical skills with the ability to interpret data and drive strategic decisions.
- Excellent communication, presentation, and negotiation skills.
- Proficiency in marketing tools such as CRM software, Google Analytics, and marketing automation platforms.
- Demonstrated ability to work in a fast-paced, team-oriented environment.