Deskripsi Pekerjaan
Join MR.DIY as a Brand Manager and lead our marketing excellence in the competitive retail landscape. MR.DIY is the leading value retail chain in Malaysia, dedicated to offering high-quality products at unbeatable prices. We are looking for a creative and strategic Brand Manager to oversee our brand identity, drive market penetration, and manage our comprehensive marketing campaigns. In this pivotal role, you will collaborate with cross-functional teams to ensure our brand resonates with millions of customers across the Klang Valley. You will be responsible for crafting compelling brand narratives, analyzing consumer insights, and executing strategies that boost market share and brand loyalty. If you are passionate about retail marketing and want to make a significant impact in a fast-paced environment, this is your opportunity to grow with a market leader.
Tanggung Jawab
- Develop and execute comprehensive brand strategies aligned with company goals.
- Lead the end-to-end planning and execution of product launches and promotional campaigns.
- Manage the annual marketing budget and ensure cost-effective resource allocation.
- Conduct in-depth market research and competitor analysis to identify growth opportunities.
- Oversee brand positioning, visual identity, and communication materials.
- Monitor key performance indicators (KPIs) and report on campaign effectiveness.
- Build strong relationships with internal teams, including design, sales, and supply chain.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years of experience in brand management or marketing within the retail industry.
- Strong analytical skills with the ability to interpret market data and consumer trends.
- Excellent verbal and written communication skills in English.
- Proficiency in using marketing tools, CRM software, and project management platforms.
- Demonstrated ability to work in a fast-paced, results-oriented team environment.