Deskripsi Pekerjaan
Join Fabindo Sejahtera as a Brand Manager and lead our innovative portfolio in the dynamic beauty and baby product industries. We're seeking a strategic visionary to shape brand narratives, drive market growth, and elevate our presence in the competitive beauty and skincare sector. In this pivotal role, you'll develop comprehensive brand strategies that resonate with consumers, ensuring our products stand out in the crowded marketplace. You'll collaborate with cross-functional teams to deliver compelling campaigns, analyze market trends, and optimize brand performance across all touchpoints. This is your opportunity to make a significant impact on established brands while exploring new product categories in Indonesia's thriving beauty ecosystem.
Tanggung Jawab
- Develop and execute comprehensive brand strategies for beauty, baby, and skincare product lines
- Conduct market research to identify consumer trends and competitive positioning
- Lead cross-functional teams to deliver integrated marketing campaigns
- Manage brand budgets and optimize marketing ROI
- Analyze brand performance metrics and implement data-driven improvements
- Collaborate with product development on innovation and brand alignment
- Oversee digital and traditional marketing channels for maximum brand exposure
- Monitor competitor activities and identify market opportunities
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- Minimum 5 years of brand management experience in beauty or FMCG industry
- Proven track record of developing and executing successful brand strategies
- Strong analytical skills with ability to interpret market data and consumer insights
- Expertise in digital marketing tools and campaign management
- Excellent leadership and cross-functional collaboration skills
- Fluency in Bahasa Indonesia and English (verbal/written)
- Proficient in budget management and resource allocation