Deskripsi Pekerjaan
Join Big E Food Corporation as a Brand Manager and lead our brand to new heights! In this dynamic role, you will develop and execute innovative strategies that drive brand growth and enhance market presence. You'll create compelling Above-the-Line (ATL) and Below-the-Line (BTL) campaigns that resonate with consumers while leveraging data-driven insights to optimize performance. Collaborate with cross-functional teams to ensure brand consistency across all touchpoints, from product development to customer engagement. Your expertise will help identify emerging market trends, pioneer category innovations, and strengthen our competitive edge in the food industry. If you're a strategic thinker passionate about building iconic brands and delivering measurable business results, this is your opportunity to make a significant impact.
Tanggung Jawab
Develop and implement comprehensive brand strategies aligned with consumer insights and business objectivesLead ATL/BTL marketing campaigns to increase brand awareness, engagement, and market shareAnalyze market trends, competitive landscape, and consumer behavior to identify growth opportunitiesCollaborate with product development, sales, and creative teams to ensure brand consistencyMonitor brand performance metrics and provide actionable insights for strategy optimizationManage brand budgets and resources efficiently to maximize ROIDrive product innovation and category expansion initiatives
Kualifikasi
Bachelor's degree in Marketing, Business, or related field; MBA preferred5+ years of brand management experience in consumer goods or food industryProven track record of developing and executing successful ATL/BTL campaignsStrong analytical skills with ability to interpret market data and consumer insightsExcellent leadership and cross-functional collaboration abilitiesStrategic thinking with ability to translate data into actionable plansProficiency in digital marketing tools and analytics platforms