Deskripsi Pekerjaan
Join Kenvue as a Brand Manager and lead the strategic direction of our iconic consumer brands. In this dynamic role, you'll develop and execute innovative marketing campaigns that drive market growth and brand equity. Leverage data-driven insights to understand consumer behavior and market trends, ensuring our brands remain competitive in the fast-paced FMCG landscape. Collaborate with cross-functional teams to create compelling brand experiences that resonate with target audiences across digital and traditional channels. You'll own the full brand lifecycle from positioning to execution, while managing budgets and KPIs to deliver measurable results. If you're a strategic thinker with a passion for building powerful brands and a track record of turning insights into action, this is your opportunity to make a significant impact at a global leader in consumer health.
Tanggung Jawab
- Develop and implement comprehensive brand strategies to enhance market position and drive growth
- Lead end-to-end campaign execution across digital, social, and traditional channels
- Analyze market data, consumer insights, and competitive intelligence to inform strategic decisions
- Collaborate with product development, sales, and creative teams to ensure brand consistency
- Manage brand budgets and ROI optimization for maximum impact
- Monitor brand health metrics and adjust strategies based on performance data
- Identify new market opportunities and innovation pipelines for brand expansion
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- Minimum 5+ years in brand management with FMCG or CPG experience
- Proven track record of developing and executing successful marketing campaigns
- Advanced analytical skills with ability to interpret market data and consumer trends
- Strong project management and cross-functional leadership abilities
- Expertise in digital marketing channels and emerging brand technologies
- Exceptional communication, presentation, and stakeholder management skills