Deskripsi Pekerjaan
Join Brexa Indonesia, a pioneer in the innovative vape liquid and electronic vape industry, as we seek a dynamic Brand Manager to elevate our market presence. This role offers the opportunity to shape our brand's identity in a rapidly growing sector while driving strategic marketing initiatives. You'll lead brand development campaigns, conduct market research, and collaborate with cross-functional teams to create compelling narratives that resonate with our target audience. With competitive compensation and a forward-thinking work environment, you'll have the resources to transform creative concepts into measurable business growth in Indonesia's expanding vape market.
As a key driver of our brand's success, you'll analyze consumer trends, optimize brand positioning, and ensure consistency across all touchpoints. This position requires a blend of strategic thinking and hands-on execution to establish Brexa Indonesia as a market leader. If you're passionate about brand storytelling and thrive in fast-paced consumer goods environments, this role offers the perfect platform to make a significant impact.
Tanggung Jawab
- Develop and execute comprehensive brand strategies to increase market share and brand awareness
- Conduct market research to identify consumer trends and competitive landscape opportunities
- Manage brand positioning, messaging, and visual identity across all channels
- Collaborate with marketing, sales, and product teams to align brand initiatives
- Analyze campaign performance metrics and optimize strategies based on data insights
- Oversee product launches and promotional campaigns in the vape industry
- Build and maintain relationships with key stakeholders and media partners
- Monitor brand health metrics and implement improvement initiatives
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 3-5 years of brand management experience in consumer goods or vape industry
- Proven track record of developing successful brand strategies and campaigns
- Strong analytical skills with experience in market research and consumer behavior
- Excellent communication and leadership abilities with cross-functional teams
- Proficiency in marketing analytics tools and brand management software
- Creative mindset with ability to translate insights into actionable strategies
- Fluency in both English and Bahasa Indonesia