Deskripsi Pekerjaan
Join Trust Recruit as a Brand Manager for our innovative bike product line and drive brand excellence in Indonesia's dynamic cycling market. This strategic role requires you to craft compelling brand narratives, develop market penetration strategies, and lead cross-functional initiatives to elevate our bike products' market position. You'll analyze consumer trends, optimize marketing ROI, and ensure consistent brand experiences across all touchpoints. Ideal for candidates passionate about cycling and brand innovation, this position offers the opportunity to shape the future of urban mobility solutions while working with industry leaders.
Tanggung Jawab
- Develop and execute comprehensive brand strategies for bike product lines to maximize market share and brand loyalty
- Conduct market research and competitive analysis to identify growth opportunities and consumer insights
- Collaborate with product development teams to align brand positioning with product innovation
- Manage end-to-end marketing campaigns across digital, retail, and event channels
- Lead cross-functional initiatives with sales, design, and supply chain teams
- Monitor KPIs and brand performance metrics to optimize ROI
- Manage brand budget and resource allocation for maximum efficiency
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred)
- Minimum 5+ years in brand management with 2+ years in cycling/outdoor industry
- Proven track record of successful brand launches and campaign execution
- Expertise in digital marketing, social media strategy, and content creation
- Strong analytical skills with experience in market research and data interpretation
- Exceptional communication and stakeholder management abilities
- Fluency in English and Bahasa Indonesia