Deskripsi Pekerjaan
Are you a trend-driven marketing professional with a passion for the fashion industry? Vogue Concepts is seeking a high-energy Brand Manager to lead our brand strategy and commercial performance in the Makati market.
In this pivotal role, you will be the custodian of our brand identity, ensuring that every consumer touchpoint reflects our premium status. You will bridge the gap between creative storytelling and hard commercial data, driving market share growth and elevating our brand presence across all retail channels. The ideal candidate is a strategic thinker who thrives in a fast-paced retail environment, capable of turning market insights into actionable campaigns that resonate with our target audience.
If you have a proven track record in fashion retail marketing and are looking to make a significant impact on an iconic brand, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive brand strategies to drive top-line growth and market positioning.
- Manage the brand’s P&L and commercial performance, identifying opportunities for revenue maximization.
- Oversee multi-channel marketing campaigns, including social media, in-store activations, and PR initiatives.
- Analyze consumer insights and competitor trends to refine product assortment and marketing tactics.
- Collaborate with visual merchandising and operations teams to ensure consistent brand storytelling at the retail level.
- Monitor and report on key performance indicators (KPIs) to track ROI of marketing expenditures.
- Manage budgets, vendor relationships, and creative agencies to ensure high-quality execution of marketing assets.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years of experience in brand management, specifically within the fashion or lifestyle retail sector.
- Strong analytical skills with proficiency in data-driven decision-making and P&L management.
- Exceptional communication skills, with the ability to influence stakeholders at all levels.
- Deep understanding of the Philippine fashion retail landscape and consumer behavior.
- Creative mindset with an eye for aesthetics and brand alignment.
- Highly organized, proactive, and capable of managing multiple priorities in a fast-paced environment.