Deskripsi Pekerjaan
Join Grace And Glow as a Brand Manager in our dynamic FMCG Beauty division and shape the future of innovative beauty products. We offer a platform where your strategic vision drives tangible market impact, allowing you to transform creative concepts into consumer-preferred brands. Lead brand strategy development, execute integrated marketing campaigns, and drive growth in Malaysia's competitive beauty industry. This role combines creative direction with analytical rigor to build brand equity while maximizing ROI. Join our team where your expertise directly influences product success and market positioning.
Tanggung Jawab
- Develop and implement comprehensive brand strategies for FMCG beauty product portfolios
- Lead market research initiatives to identify consumer trends and competitive insights
- Manage product lifecycles from concept development to launch and post-launch optimization
- Coordinate cross-functional teams (marketing, sales, R&D) to ensure brand consistency
- Monitor brand performance metrics and adjust strategies based on analytics
- Drive digital and traditional marketing campaigns across multiple channels
- Manage brand budgets and ensure cost-effective resource allocation
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 5+ years brand management experience in FMCG/beauty industry
- Proven track record of launching and scaling beauty products
- Expertise in market analysis, consumer behavior, and competitive positioning
- Strong project management skills with experience in cross-functional leadership
- Advanced proficiency in digital marketing tools and analytics platforms
- Exceptional communication skills with ability to present to stakeholders