Deskripsi Pekerjaan
Are you a strategic visionary with a passion for building powerful brand equity? Premier Wine & Spirits, Inc. is seeking a dynamic Brand Manager to lead the growth and evolution of our premium portfolio. In this pivotal role, you will be the architect of our brand strategy, translating complex market insights into actionable plans that boost market share and resonate deeply with our discerning target audience.
As the Brand Manager, you will take full ownership of the brand roadmap, ensuring consistency and impact across all channelsāfrom trade marketing initiatives to high-impact digital campaigns. You will collaborate closely with cross-functional teams, including sales, product development, and creative agencies, to launch innovative initiatives that drive consumer engagement. This is an exciting opportunity to shape the identity of a leading player in the spirits industry within the vibrant market of Metro Manila.
Join us in crafting the future of our brand and delivering exceptional experiences to our customers.
Tanggung Jawab
- Develop and execute comprehensive brand strategies aligned with company goals to grow equity and increase market share.
- Lead the end-to-end lifecycle of marketing campaigns, ensuring creative excellence and timely delivery.
- Conduct deep market research and competitive analysis to identify trends, opportunities, and emerging threats.
- Manage the annual marketing budget, optimizing spend for maximum return on investment.
- Collaborate with sales and distribution teams to ensure brand consistency and activation in retail environments.
- Build and maintain strong relationships with internal stakeholders and external marketing agencies.
- Monitor key performance indicators (KPIs) and report on campaign performance to senior leadership.
Kualifikasi
- Bachelorās degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in Brand Management, preferably within the FMCG or Alcohol & Beverage industry.
- Proven track record of successfully launching brands or managing existing brands from concept to market.
- Strong analytical skills with the ability to interpret data and market trends to drive decisions.
- Excellent project management and organizational skills to handle multiple priorities.
- Proficiency in digital marketing tools, social media platforms, and CRM software.
- Strong verbal and written communication skills with a focus on persuasive storytelling.