Deskripsi Pekerjaan
We're seeking an innovative Brand Marketing Communications Manager to spearhead BYD Automotive's brand growth in the competitive automotive landscape. This pivotal role requires a strategic leader who can develop and execute data-driven marketing initiatives across all channels, blending traditional ATL campaigns with cutting-edge digital strategies. You'll lead integrated marketing campaigns that elevate brand awareness, engage target audiences, and drive measurable business outcomes. The ideal candidate will thrive in fast-paced environments, leveraging consumer insights and market trends to craft compelling narratives that resonate with diverse demographics. Join our dynamic team to shape the future of automotive marketing while contributing to BYD's global sustainability mission.
Key responsibilities include developing comprehensive marketing calendars, managing cross-functional collaborations with creative teams, and optimizing campaign performance through analytics. You'll oversee the full campaign lifecycle from ideation to execution, ensuring consistent brand messaging across touchpoints. This role offers the opportunity to work with emerging technologies and innovative marketing platforms while driving measurable ROI through strategic channel allocation.
Tanggung Jawab
- Develop and execute integrated ATL and digital marketing campaigns aligned with brand objectives
- Analyze market data and consumer behavior to inform data-driven marketing strategies
- Lead cross-functional teams including creative, digital, and media specialists
- Manage end-to-end campaign execution across multiple channels (social, email, OOH, print)
- Optimize marketing budget allocation and demonstrate clear ROI on initiatives
- Monitor campaign performance metrics and provide actionable insights for improvement
- Stay current with industry trends and emerging marketing technologies
- Collaborate with product teams to align marketing initiatives with product launches
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business or related field (Master's preferred)
- Minimum 5+ years in brand marketing with 2+ years in managerial role
- Proven expertise in both ATL and digital marketing channels
- Strong analytical skills with experience in marketing analytics tools
- Exceptional leadership abilities with cross-functional team management experience
- Deep understanding of automotive industry trends and consumer behavior
- Proficiency in digital marketing platforms (Google Analytics, social media tools, CRM)
- Strategic thinking with demonstrated success in campaign planning and execution