Deskripsi Pekerjaan
Are you a passionate marketer with a love for pets and a keen eye for brand growth? Yappy Pets is looking for a dynamic and creative Brand Marketing Executive to join our remote-first team. In this role, you will be the heartbeat of our brand identity, responsible for crafting compelling campaigns that resonate with pet lovers across the region.
As an FMCG-focused marketing professional, you will play a pivotal role in driving our digital presence, managing multi-channel marketing strategies, and ensuring that every touchpoint reflects the high standards of the Yappy Pets brand. You will collaborate with cross-functional teams to translate market insights into actionable growth strategies, helping us expand our footprint and deepen customer engagement.
If you thrive in a fast-paced environment and are eager to make an impact in the pet care industry, we want to hear from you!
Tanggung Jawab
- Develop and execute comprehensive brand marketing campaigns to drive awareness and conversion.
- Manage end-to-end digital marketing initiatives across social media, email, and performance channels.
- Analyze market trends and competitor activity to identify growth opportunities within the FMCG pet care space.
- Ensure brand consistency across all online and offline communication platforms.
- Collaborate with the creative team to produce high-quality assets for advertising and social media content.
- Monitor campaign performance KPIs, reporting on ROI, and optimizing strategies for better engagement.
- Manage relationships with external agencies, influencers, and media partners.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 2-3 years of proven experience in brand marketing, preferably within the FMCG sector.
- Strong understanding of digital marketing tools (Meta Ads, Google Analytics, CRM software).
- Excellent communication, copywriting, and storytelling skills in English.
- A proactive mindset with the ability to manage projects independently in a remote work environment.
- Strong analytical skills with the ability to interpret data and translate it into marketing strategy.
- Passion for the pet industry is a significant advantage.