Deskripsi Pekerjaan
Join Carlos Newfood Industry Sdn Bhd as our Brand & Marketing Manager and spearhead transformative initiatives that redefine our market presence. This pivotal role requires a strategic leader to orchestrate end-to-end brand strategies, driving measurable growth across digital and physical touchpoints. You'll develop data-driven campaigns leveraging paid advertising, social media innovation, and retail marketing to amplify brand equity and accelerate sales trajectories. Collaborate with cross-functional teams to create compelling narratives that resonate with diverse audiences while maintaining consistent brand identity. The ideal candidate thrives in fast-paced environments, balancing creativity with analytical rigor to optimize marketing ROI and capture emerging market opportunities. Elevate Carlos Newfood's industry leadership through your expertise in brand storytelling and omnichannel execution.
Tanggung Jawab
- Develop and execute comprehensive brand strategies to increase market share and brand loyalty
- Plan and implement multi-channel marketing campaigns including paid advertising, social media, and retail promotions
- Lead digital transformation initiatives to enhance online presence and customer engagement
- Analyze market trends and consumer insights to identify growth opportunities and competitive advantages
- Manage cross-functional teams to ensure cohesive brand messaging across all platforms
- Optimize marketing budgets and performance metrics to maximize ROI
- Oversee product launches and promotional events to drive consumer acquisition
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field with 5+ years brand management experience
- Proven track record in developing and executing successful marketing campaigns
- Expertise in digital marketing tools including Google Ads, Facebook Ads Manager, and SEO/SEM
- Strong analytical skills with ability to interpret market data and performance metrics
- Excellent leadership abilities with experience managing cross-functional teams
- Proficiency in marketing automation platforms and CRM systems
- Knowledge of FMCG industry trends and consumer behavior patterns
- Exceptional communication skills with ability to craft compelling brand narratives