Deskripsi Pekerjaan
Join Erajaya as a Brand Marketing Manager and lead transformative brand strategies that drive market leadership. This pivotal role requires you to orchestrate comprehensive marketing initiatives, optimize budget allocation, and maximize ROI while ensuring brand consistency across all touchpoints. You'll spearhead data-driven campaigns that resonate with target audiences, leveraging market insights to identify growth opportunities and competitive advantages.
As a strategic leader, you'll mentor high-performing marketing teams, fostering innovation and excellence in execution. The position demands close collaboration with cross-functional departments to align brand objectives with business goals, ensuring seamless integration of marketing, sales, and product strategies. Your analytical prowess will be crucial in measuring campaign effectiveness, refining tactics, and delivering actionable reports that inform future marketing investments.
Erajaya offers a dynamic environment where you can shape the future of our brand while developing your leadership capabilities. Ideal candidates will bring a passion for brand storytelling and a proven track record of elevating brand visibility and market share in competitive landscapes.
Tanggung Jawab
- Develop and execute comprehensive brand marketing strategies aligned with business objectives
- Manage multi-channel marketing campaigns with optimized budget allocation and resource utilization
- Lead, mentor, and develop high-performing marketing teams through performance coaching
- Conduct market research and competitive analysis to identify growth opportunities
- Collaborate with cross-functional teams to ensure brand consistency across all platforms
- Monitor KPIs and campaign performance, providing data-driven insights for strategic adjustments
- Oversee brand positioning, messaging, and visual identity across all marketing materials
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- Minimum 5 years of brand marketing experience with 2+ years in leadership roles
- Proven track record of developing and executing successful multi-channel campaigns
- Expertise in budget management, ROI analysis, and resource optimization
- Strong team leadership skills with experience mentoring marketing professionals
- Advanced proficiency in marketing analytics tools (Google Analytics, SEMrush, etc.)
- Exceptional communication, presentation, and stakeholder management abilities