Deskripsi Pekerjaan
We are seeking a dynamic and results-driven Brand Marketing Manager to lead the marketing initiatives for Mary Grace Cafe. As a beloved Filipino brand dedicated to serving authentic home-cooked meals, we are looking for a strategic thinker who can translate our brand values into compelling campaigns that resonate with our diverse customer base.
In this pivotal role, you will be responsible for crafting the overall brand narrative, managing digital marketing channels, and executing high-impact campaigns that drive engagement and loyalty. You will work closely with cross-functional teams to ensure product launches are successful and that our brand voice remains consistent across all touchpoints. If you are passionate about food, culture, and driving business growth through creative storytelling, we want to hear from you.
Tanggung Jawab
- Develop and implement comprehensive brand strategies aligned with company goals.
- Lead the creation and execution of digital marketing campaigns, including social media, email, and content marketing.
- Oversee the visual identity and brand consistency across all marketing materials and channels.
- Analyze market trends and consumer insights to identify opportunities for brand differentiation.
- Collaborate with product and operations teams to support menu launches and seasonal promotions.
- Manage the marketing budget and ensure a high return on investment (ROI) for all initiatives.
- Monitor key performance indicators (KPIs) and provide regular reporting to stakeholders.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 3-5 years of experience in Brand Marketing, preferably within the F&B, Retail, or Consumer Goods industry.
- Strong understanding of digital marketing tools, SEO, and content management systems.
- Proven track record of managing successful brand campaigns and growing brand awareness.
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Must be willing to work in Paranaque City, Metro Manila.