Deskripsi Pekerjaan
Join Chong Hua Hospital, the Philippines' premier healthcare destination, as a Brand Marketing Manager and make a transformative impact. We're seeking a visionary leader to elevate our brand presence in the competitive healthcare landscape. You'll craft compelling narratives that resonate with patients, healthcare professionals, and the community while driving strategic initiatives that strengthen our market position. This role offers the unique opportunity to shape how millions perceive quality healthcare in Central Visayas through innovative campaigns, digital engagement, and stakeholder partnerships. If you're passionate about merging marketing excellence with healthcare mission, this is your chance to advance your career while making a meaningful difference in people's lives.
Tanggung Jawab
- Develop and execute comprehensive brand marketing strategies aligned with organizational goals
- Lead cross-functional campaigns across digital, traditional, and experiential channels
- Conduct market research to identify trends, opportunities, and competitive insights
- Manage brand messaging consistency across all touchpoints and stakeholder communications
- Analyze campaign performance metrics and optimize strategies for maximum ROI
- Collaborate with medical departments to translate clinical services into patient-centric narratives
- Oversee social media presence, content creation, and community engagement initiatives
- Coordinate with PR teams to manage brand reputation and crisis communications
Kualifikasi
- Bachelor's degree in Marketing, Business, or Communications; Master's preferred
- 5+ years in brand management with 2+ years in healthcare or medical services
- Proven track record of developing successful multi-channel marketing campaigns
- Expertise in market research, consumer behavior analysis, and competitive positioning
- Strong project management skills with ability to lead cross-functional teams
- Proficiency in digital marketing tools (Google Analytics, SEO, social media platforms)
- Exceptional written/verbal communication and presentation abilities
- Strategic thinking with data-driven decision-making capabilities