Deskripsi Pekerjaan
Are you a visionary marketing leader with a passion for the food and beverage industry? Fredley Food and Beverages is seeking a dynamic Brand/Marketing Manager to spearhead our brand strategy and elevate our market presence. In this pivotal role, you will be the guardian of our brand identity, crafting compelling narratives that resonate with consumers and drive sustainable growth. You will manage the end-to-end marketing lifecycle, from high-level strategy development to tactical execution, ensuring our products stand out in a competitive marketplace. Join us in our mission to deliver exceptional culinary experiences while building a strong, recognizable brand.
Tanggung Jawab
- Develop and execute comprehensive brand strategies aligned with company business objectives and market goals.
- Lead the creation of high-impact marketing collateral, including digital content, packaging design, and advertising materials.
- Manage the annual marketing budget, allocating resources efficiently across various channels to maximize ROI.
- Analyze market trends, consumer behavior, and competitor activities to identify new growth opportunities.
- Oversee social media presence and community engagement initiatives to build brand loyalty.
- Collaborate closely with cross-functional teams, including sales, product development, and supply chain.
- Monitor and report on campaign performance metrics to drive continuous improvement.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, specifically within the Food and Beverage or FMCG sector.
- Proven track record of successful marketing campaigns, product launches, and brand revitalization.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent verbal and written communication skills with a keen eye for detail.
- Proficiency in digital marketing tools, CRM software, and social media platforms.