Deskripsi Pekerjaan
Join Fredley Food and Beverages as our Brand/Marketing Manager and become the driving force behind our food service brand's growth and market presence. This pivotal role requires a strategic leader to orchestrate comprehensive brand strategies, elevate customer engagement, and drive revenue through innovative marketing initiatives. You'll oversee all brand touchpoints, from product launches to digital campaigns, ensuring consistent messaging that resonates with our diverse audience in the competitive food service industry. Collaborate with cross-functional teams to develop compelling narratives that highlight our unique value proposition while analyzing market trends to identify untapped opportunities. Your expertise will shape brand perception, foster customer loyalty, and position Fredley as a market leader through data-driven decisions and creative execution.
Tanggung Jawab
- Develop and execute comprehensive brand strategies aligned with business objectives
- Lead integrated marketing campaigns across digital, traditional, and experiential channels
- Conduct market research to identify consumer trends and competitive landscape
- Manage brand portfolio positioning and messaging consistency
- Oversee product launch campaigns and promotional activities
- Analyze campaign performance metrics and optimize strategies
- Collaborate with R&D on product innovation and packaging design
- Manage marketing budget and vendor relationships
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 5+ years in brand management, preferably in food service industry
- Proven track record of successful brand campaigns and ROI
- Expertise in digital marketing tools and analytics platforms
- Strong project management and budgeting skills
- Exceptional leadership and cross-functional collaboration abilities
- Deep understanding of Philippine consumer behavior
- Strategic thinking with creative problem-solving capabilities