Deskripsi Pekerjaan
Are you a creative storyteller passionate about the confectionery industry? 1919 Chocolate, a premium brand under Kasa Foodventures Group Inc, is seeking a dynamic Brand Marketing Specialist to join our team. We are looking for a strategic thinker and creative professional who can elevate our brand presence and engage our diverse audience through innovative marketing campaigns.
In this pivotal role, you will be responsible for crafting compelling brand narratives, managing our social media channels, and executing marketing initiatives that drive brand awareness and customer loyalty. You will work closely with cross-functional teams to ensure our marketing efforts align with our business objectives and resonate with our target market.
Tanggung Jawab
- Develop and execute comprehensive brand marketing strategies and campaigns.
- Manage and curate engaging content across social media platforms (Instagram, Facebook, TikTok).
- Collaborate with designers and copywriters to produce high-quality marketing collateral.
- Plan and coordinate promotional events, product launches, and influencer partnerships.
- Monitor market trends, consumer insights, and competitor activities.
- Analyze campaign performance metrics to optimize future marketing efforts.
- Represent the brand at industry events and consumer engagement activities.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 2-3 years of experience in brand marketing, preferably within the FMCG or food industry.
- Strong portfolio demonstrating creative campaign execution and content creation.
- Proficiency in digital marketing tools (Google Analytics, CRM software, social media management tools).
- Excellent verbal and written communication skills.
- Ability to work in a fast-paced, deadline-driven environment.