Deskripsi Pekerjaan
Oleo-Fats Inc. (OFI) is a premier manufacturer and supplier of high-quality fats and oil ingredients, dedicated to enhancing culinary experiences across the globe. As a key player in the food industry, we pride ourselves on innovation and excellence. We are currently seeking a creative and strategic Brand Marketing Specialist (Food) to join our dynamic marketing team in Metro Manila.
In this pivotal role, you will be responsible for driving brand visibility and engagement within the competitive food sector. You will translate market insights into compelling brand narratives and execute high-impact marketing campaigns that resonate with our target audience. This is a fantastic opportunity for a motivated marketing professional to advance their career with a leading food company while contributing to significant growth and market expansion.
Tanggung Jawab
- Develop and execute comprehensive brand marketing strategies and campaigns tailored to the food industry.
- Conduct in-depth market research and competitor analysis to identify trends, opportunities, and consumer insights.
- Collaborate with cross-functional teams, including product development and sales, to ensure brand consistency across all channels.
- Manage the end-to-end lifecycle of marketing initiatives, from conceptualization to execution and performance analysis.
- Create engaging content, including digital copy, social media posts, and promotional materials, that aligns with brand voice.
- Monitor and report on key performance indicators (KPIs) to measure campaign success and optimize future strategies.
- Build and maintain relationships with media outlets, influencers, and industry partners to enhance brand reach.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3-5 years of experience in brand marketing, specifically within the food and beverage or FMCG sector.
- Strong understanding of marketing principles, consumer behavior, and digital marketing trends.
- Excellent written and verbal communication skills in English.
- Proficiency in marketing tools (e.g., Google Analytics, SEO software) and Microsoft Office Suite.
- Creative mindset with the ability to think strategically and execute tactically.
- Ability to work effectively in a fast-paced, team-oriented environment.