Deskripsi Pekerjaan
ASUS is a global technology leader dedicated to creating products for the pursuit of the incredible. We are committed to innovation and quality, producing everything from the world-renowned Republic of Gamers (ROG) series to the elegant ZenBook and Vivobook lines. As we continue to expand our footprint in Malaysia, we are looking for a passionate and strategic marketing professional to champion our brand.
Position: Brand & Product Marketing Assistant Manager
Location: Kuala Lumpur, Malaysia
About the Role:
Are you ready to be the voice of a leading brand? We are seeking a dynamic Brand & Product Marketing Assistant Manager to join our marketing team in Kuala Lumpur. Reporting directly to the Brand & Product Marketing Manager, you will act as a brand custodian, responsible for elevating ASUS brand imagery and equity across the region. You will play a crucial role in shaping how consumers perceive and interact with the ASUS brand on a daily basis.
In this role, you will bridge the gap between global brand strategy and local market execution. You will lead the development and implementation of comprehensive marketing campaigns that drive product awareness, engagement, and sales. This is an ideal opportunity for a marketing professional with a strong blend of creative vision and analytical discipline who thrives in a fast-paced, innovative environment.
Why Join Us?
- Work with cutting-edge technology in the fast-paced consumer electronics industry.
- Be part of a global brand that truly values innovation and creativity.
- Competitive compensation package and opportunities for career advancement.
- Collaborate with a diverse and talented team of professionals.
If you are a results-driven marketer with a passion for technology and a knack for building brands, we want to hear from you. Apply now to become the next Brand & Product Marketing Assistant Manager at ASUS Malaysia.
Tanggung Jawab
- Brand Custodianship: Act as the primary brand guardian for ASUS and its sub-brands (ROG, TUF Gaming, ZenBook, Vivobook, ProArt) in Malaysia, ensuring all activities align with global brand guidelines and elevate brand imagery and equity.
- Strategic Planning: Report directly to the Brand & Product Marketing Manager to assist in the development of the annual brand and product marketing plan, including go-to-market strategies for new product launches.
- Campaign Management: Lead the end-to-end execution of integrated 360-degree marketing campaigns across digital, social media, PR, events, and retail touchpoints.
- Creative Development: Develop comprehensive creative briefs and collaborate with internal creative teams and external agencies to produce high-impact marketing assets.
- Market Intelligence: Conduct thorough market research and competitive analysis to identify consumer insights, trends, and opportunities for brand growth.
- Budget Management: Assist in managing the brand marketing budget, tracking expenditures, and ensuring optimal ROI on marketing investments.
- Performance Analysis: Monitor, analyze, and report on campaign performance metrics, providing data-driven recommendations for optimization.
- Cross-functional Collaboration: Work closely with product management, sales, and regional marketing teams to ensure seamless execution of brand initiatives.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- Minimum 3–5 years of experience in Brand Management, Product Marketing, or Integrated Marketing Communications, ideally within the technology, consumer electronics, FMCG, or lifestyle sectors.
- Proven experience in developing and executing successful 360-degree marketing campaigns.
- Deep understanding of the Malaysian consumer electronics landscape, digital marketing trends, and retail dynamics.
- Exceptional written and verbal communication skills in English and Bahasa Malaysia. Proficiency in Mandarin is highly advantageous for regional communication.
- Strong analytical skills with the ability to interpret data and translate insights into actionable marketing strategies.
- Excellent project management skills, with a demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Creative mindset with a keen eye for design, detail, and brand aesthetics.