Deskripsi Pekerjaan
Are you a dynamic marketing professional passionate about brand activation and field promotion? Alpen Food Industry, a leading player in the FMCG sector known for delivering high-quality and innovative food products, is seeking an energetic Brand Promotion Staff to join our growing team in Jakarta Utara.
In this role, you will play a pivotal part in driving our brand presence and market engagement. You will take ownership of end-to-end promotional campaigns, coordinate closely with field teams, manage our Sales Promotion Girls (SPG) networks, and optimize promotional budgets to ensure high-impact results. This is an exciting opportunity for an individual who thrives in fast-paced environments, loves ground execution, and wants to accelerate their career in FMCG marketing.
Tanggung Jawab
- Plan, coordinate, and execute end-to-end ground brand promotion activities, marketing events, and roadshows.
- Recruit, train, supervise, and evaluate the performance of Sales Promotion Girls (SPG) and event field staff.
- Manage, allocate, and monitor the promotional budget efficiently to ensure maximum return on investment (ROI).
- Collaborate with supermarkets, modern trade outlets, and local venues to secure premium promotional spaces.
- Monitor and analyze market trends, consumer behavior, and competitors' promotional strategies to recommend innovative ideas.
- Prepare comprehensive reports on the performance, budget utilization, and sales conversion rates of each promotional campaign.
Kualifikasi
- Bachelor's Degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 1 to 2 years of professional experience in brand activation, event management, or field promotions, preferably within the FMCG sector.
- Strong experience in agency management, SPG coordination, and running ground marketing campaigns.
- Solid understanding of budgeting, financial tracking, and cost control for marketing projects.
- Excellent communication, leadership, and interpersonal skills to manage diverse field teams.
- Results-driven mindset with the adaptability to work flexible hours during weekend events or campaigns.