Deskripsi Pekerjaan
Are you a seasoned Brand Strategist with a passion for creative excellence and commercial impact? Hogarth Worldwide is looking for an agile, commercially-minded professional to join our team in Singapore for an 8-month maternity cover contract. In this pivotal role, you will be the heartbeat of our brand planning initiatives, ensuring that our output is not only creatively inspiring but also strategically aligned with complex business objectives.
You will work in a fast-paced, global environment, collaborating with cross-functional teams to deliver high-impact marketing communications. This is a unique opportunity to shape the narrative for premium brands while leveraging Hogarth’s industry-leading production capabilities. If you thrive on uncovering deep consumer insights and translating them into actionable marketing strategies, we want to hear from you.
Tanggung Jawab
- Lead the strategic development of integrated brand campaigns from concept to execution.
- Translate complex client business challenges into clear, creative, and actionable briefs.
- Conduct deep-dive research into market trends, competitor activity, and consumer behavior to drive strategic recommendations.
- Partner with creative teams to ensure work remains on-brand and grounded in core strategic principles.
- Facilitate workshops and high-level stakeholder meetings to build consensus and alignment on brand vision.
- Monitor campaign performance metrics to provide data-driven insights for ongoing optimization.
- Support the new business team by contributing to pitches and strategic planning for prospective clients.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 5-7 years of experience in brand strategy, planning, or account management within an agency environment.
- Proven track record of delivering successful brand strategies for international clients.
- Strong commercial acumen with the ability to balance creative ambition with business growth.
- Excellent communication skills, with a mastery of storytelling and presentation design.
- Proficiency in analyzing market data and consumer research to inform strategic direction.
- Ability to work autonomously in a fast-moving, high-pressure environment for the duration of the 8-month contract.