Deskripsi Pekerjaan
We are seeking a visionary Branding & Creative Content Head to lead our brand transformation at Universitas Horizon Indonesia. In this strategic role, you will shape our institution's identity across all touchpoints, from digital campaigns to traditional media. You'll oversee the creation of compelling content that resonates with students, faculty, and stakeholders while mentoring a dynamic creative team to deliver innovative marketing solutions. This position requires a blend of strategic thinking and hands-on execution to ensure brand consistency, elevate our market position, and drive measurable engagement in Indonesia's competitive education sector.
Your leadership will be instrumental in developing cohesive brand narratives that reflect our commitment to academic excellence and innovation. You'll collaborate with cross-functional departments to align marketing initiatives with institutional goals, ensuring every creative output reinforces our unique value proposition. If you're passionate about building powerful brands and thrive in a fast-paced educational environment, we invite you to drive our creative evolution.
Tanggung Jawab
- Develop and execute comprehensive brand strategies for Universitas Horizon Indonesia
- Lead creative content development across digital, print, and experiential channels
- Mentor and develop a high-performing creative team through coaching and skill development
- Ensure brand consistency across all marketing materials and communications
- Collaborate with marketing and academic teams to align brand messaging with institutional goals
- Monitor market trends and competitor activities to identify brand enhancement opportunities
- Manage creative content budgets and resources efficiently
- Oversee production of high-impact campaigns for student recruitment and institutional promotion
Kualifikasi
- Bachelor's degree in Marketing, Communications, Design, or related field (Master's preferred)
- Minimum 8+ years in brand management with 3+ years in leadership roles
- Proven track record of developing award-winning brand campaigns
- Expertise in creative team management and cross-functional collaboration
- Strong strategic thinking with ability to translate vision into actionable plans
- Proficiency in digital marketing tools and content management systems
- Excellent communication skills with ability to present to executive stakeholders
- Experience in education sector or higher marketing is highly desirable