Deskripsi Pekerjaan
Join Sydney Cake House's dynamic marketing team as our Branding Executive and shape how the world perceives our premium confectionery brand. This pivotal role requires a strategic thinker with a passion for brand storytelling to elevate our market presence in Malaysia's competitive F&B landscape. You'll develop comprehensive branding strategies that resonate with our diverse clientele while driving trade marketing initiatives that translate brand equity into measurable sales growth. The ideal candidate will thrive in a fast-paced environment where creativity meets data-driven decision-making, ensuring our brand remains synonymous with quality and innovation across all touchpoints.
Tanggung Jawab
- Develop and execute comprehensive brand strategies aligned with business objectives
- Design and implement trade marketing campaigns across retail channels
- Conduct market research to identify brand positioning opportunities
- Manage brand assets including visual guidelines and marketing collateral
- Collaborate with sales teams to ensure consistent brand implementation
- Analyze brand performance metrics and optimize strategies accordingly
- Coordinate with external agencies for creative production and media buying
- Monitor competitor activities and industry trends
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 3+ years experience in branding or trade marketing roles
- Proven track record of developing successful brand campaigns
- Strong analytical skills with experience in market research
- Expertise in Adobe Creative Suite and marketing automation tools
- Excellent written and verbal communication skills
- Ability to manage multiple projects with competing deadlines
- Strong stakeholder management and presentation skills