Deskripsi Pekerjaan
Yao Yao Info Tech Sdn Bhd is a leading technology company based in Kuala Lumpur, committed to delivering innovative digital products and services that enrich lives. We are looking for a passionate and strategic Branding Specialist to join our marketing team and drive our brand to new heights. In this pivotal role, you will be the steward of our brand identity, ensuring consistency and impact across all touchpoints.
Your primary responsibilities will include managing our social media operations to build a strong online presence, collaborating with key opinion leaders (KOLs) to amplify our message, spearheading community growth initiatives, and conducting thorough market research to inform our branding strategies. You will also develop and manage partnership campaigns that extend our reach and foster valuable collaborations.
We are seeking a creative thinker who can translate insights into actionable strategies. You will analyze campaign performance data to optimize efforts and report on key metrics to stakeholders. Your ability to stay ahead of digital trends and pivot quickly will be crucial in this fast-paced environment. You will work closely with the creative and product teams to ensure our brand narrative is compelling and cohesive.
At Yao Yao Info Tech, we believe in nurturing talent and providing a supportive environment where you can thrive. We offer a competitive salary package, professional development opportunities, and a collaborative culture that encourages innovation.
If you are a results-driven brand enthusiast with a proven track record in social media, KOL management, and market research, we want to hear from you. Join us in shaping the future of our brand and making a lasting impact in the tech industry.
Tanggung Jawab
- Develop and execute comprehensive social media strategies to increase brand awareness and engagement across platforms (Instagram, Facebook, TikTok, LinkedIn).
- Identify, negotiate, and manage relationships with KOLs and influencers to drive authentic brand advocacy and campaign performance.
- Plan and implement community growth initiatives to build a loyal and active online community.
- Conduct in-depth market research and competitor analysis to inform branding decisions and identify growth opportunities.
- Design and manage partnership campaigns with other brands and organizations to expand reach and drive mutual value.
- Monitor, analyze, and report on key performance indicators (KPIs) to measure campaign effectiveness and optimize strategies.
- Collaborate with the creative team to produce engaging visual and written content that aligns with brand guidelines.
- Stay up-to-date with industry trends and emerging platforms to ensure the brand remains innovative and competitive.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of experience in branding, social media management, or a similar role.
- Proven track record of successful KOL collaborations and influencer marketing campaigns.
- Strong understanding of social media analytics tools and platforms.
- Excellent written and verbal communication skills in English and preferably Mandarin or Bahasa Malaysia.
- Creative mindset with the ability to think strategically and execute tactically.
- Proficiency in design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Ability to work independently and collaboratively in a fast-paced environment.