Deskripsi Pekerjaan
Join J&T Cargo's dynamic marketing team as a Branding Staff and drive our brand's presence in the competitive logistics industry. As a Mandarin-speaking Branding Specialist, you'll craft compelling narratives that resonate with our diverse clientele across Southeast Asia. This pivotal role combines strategic thinking with hands-on execution to elevate our brand visibility through innovative digital campaigns, high-impact events, and authentic influencer partnerships. You'll analyze market trends and performance metrics to optimize our brand strategy while ensuring consistent messaging across all touchpoints. Ideal for creative professionals passionate about building global brands, this position offers the opportunity to shape J&T Cargo's identity in one of Asia's fastest-growing logistics markets.
Tanggung Jawab
- Develop and execute comprehensive brand communication strategies across digital and offline channels
- Manage social media platforms, creating engaging content that drives audience interaction and brand loyalty
- Plan, coordinate, and execute brand events and marketing campaigns from concept to completion
- Collaborate with Key Opinion Leaders (KOLs) to amplify brand messaging through authentic partnerships
- Monitor and analyze brand performance metrics using analytical tools to optimize campaign effectiveness
- Ensure brand consistency across all marketing materials and customer touchpoints
- Conduct market research to identify emerging trends and competitive landscape opportunities
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- Fluency in Mandarin and English (written and verbal) for cross-cultural communication
- Minimum 2 years of experience in brand management, marketing, or communications
- Proven track record in social media management and content creation
- Strong analytical skills with experience in performance metric analysis
- Exceptional project management and organizational abilities
- Creative mindset with ability to develop innovative campaign concepts
- Proficiency in digital marketing tools and analytics platforms