Deskripsi Pekerjaan
Are you a dynamic and results-driven marketing professional with a passion for creating impactful brand experiences? Suzuki, a global leader in automotive and motorcycle manufacturing, is seeking an innovative BTL Specialist to join our vibrant team in Jakarta. This is an exciting opportunity to play a pivotal role in shaping our brand presence and engaging with our target audience through unique and memorable below-the-line (BTL) marketing initiatives.
As our BTL Specialist, you will be at the forefront of managing the end-to-end execution of a diverse range of marketing activities, including high-profile international events, local activations, and strategic promotional campaigns. Your expertise will be crucial in developing actionable BTL marketing strategies and sub-activities that not only resonate with our consumers but also effectively drive brand awareness, loyalty, and ultimately contribute to our business growth. You will be instrumental in translating marketing objectives into tangible, engaging experiences that captivate our audience across various touchpoints.
This role demands a creative thinker with strong organizational skills who can manage multiple projects simultaneously, from concept development and vendor selection to execution and post-event analysis. You will collaborate closely with internal teams, external agencies, and partners to ensure seamless delivery of all BTL initiatives. If you thrive in a fast-paced, collaborative environment, possess excellent project management skills, and have a proven track record of delivering successful BTL campaigns that exceed expectations, we invite you to drive your career forward with Suzuki.
Join a company renowned for its quality, innovation, and unwavering commitment to excellence. At Suzuki, we believe in empowering our employees to push boundaries, embrace new challenges, and make a tangible impact. This role offers the chance to work with a dedicated and passionate team, collaborate with various national and international stakeholders, and bring your most creative ideas to life on a grand scale. Be a part of a legacy that continues to innovate and inspire.
Tanggung Jawab
- Manage the full lifecycle of BTL marketing campaigns, from ideation and planning to execution, monitoring, and post-campaign evaluation.
- Develop comprehensive BTL marketing strategies and tactical plans aligned with overall brand objectives and market insights.
- Coordinate and execute various marketing activities, including product launches, roadshows, exhibitions, in-store promotions, and experiential events.
- Source, negotiate with, and manage vendors, agencies, and partners to ensure high-quality execution and cost-effectiveness.
- Monitor campaign performance, gather data, and prepare detailed reports on ROI, effectiveness, and key learnings to optimize future initiatives.
- Collaborate closely with internal marketing, sales, and product teams to ensure integrated campaign delivery and consistent brand messaging.
- Manage BTL marketing budgets effectively, ensuring all activities are within allocated financial parameters.
- Stay abreast of industry trends, competitor activities, and emerging BTL technologies to identify new opportunities.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3-5 years of proven experience in BTL marketing, event management, or promotional activities, preferably within the automotive or related consumer goods industry.
- Demonstrated experience in managing end-to-end execution of events and developing BTL strategies.
- Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
- Excellent communication, negotiation, and interpersonal skills to collaborate effectively with internal and external stakeholders.
- Creative thinking with a keen eye for detail and a passion for delivering engaging brand experiences.
- Proficiency in marketing analytics and reporting tools to measure campaign effectiveness.
- Ability to work independently and as part of a team in a fast-paced, dynamic environment.