Deskripsi Pekerjaan
Are you a seasoned professional with a deep passion for the beverage industry? PT Pantja Artha Niaga is seeking a high-caliber Business Manager to lead our alcohol product category. In this pivotal role, you will be the driving force behind our market expansion, brand positioning, and strategic growth in the competitive Indonesian market.
We are looking for a visionary leader who can blend analytical precision with creative marketing strategies. You will be responsible for conducting deep-dive market research, identifying emerging consumer trends, and translating these insights into actionable marketing campaigns that resonate with our target audience. This is an excellent opportunity for an experienced commercial manager to influence brand strategy and deliver exceptional business results in a dynamic, fast-paced environment.
Tanggung Jawab
- Develop and execute comprehensive business strategies to drive market share and revenue growth for the alcohol product portfolio.
- Conduct continuous market research and competitive analysis to identify growth opportunities and potential threats.
- Lead the end-to-end planning and implementation of marketing campaigns across digital and traditional channels.
- Manage relationships with key distributors, stakeholders, and retail partners to ensure optimal product placement.
- Monitor sales performance metrics and provide actionable insights to the senior leadership team.
- Manage the product lifecycle, including pricing strategies, promotion, and inventory forecasting.
- Ensure full compliance with all local regulations and licensing requirements specific to the alcohol industry in Indonesia.
Kualifikasi
- Bachelor’s degree in Business Administration, Marketing, or a related field; MBA is a significant plus.
- Minimum of 5-7 years of experience in Brand Management, Business Development, or Product Management within the FMCG or beverage industry.
- Deep understanding of the Indonesian alcohol market landscape and consumer behavior.
- Proven track record of developing successful marketing strategies and achieving sales targets.
- Strong analytical skills with proficiency in data-driven decision-making and market research tools.
- Excellent communication and negotiation skills, with fluency in English and Indonesian.
- Leadership capabilities with the ability to manage cross-functional teams effectively.