Deskripsi Pekerjaan
Join the dynamic SEA Integrated Marketing (IMC) team at TikTok, where we redefine e-commerce through innovative campaign strategies. As a Campaign Planning Marketing Specialist for TikTok Shop, you will play a pivotal role in designing and executing end-to-end marketing initiatives that resonate with our vibrant Malaysian audience. You will bridge the gap between creative storytelling and performance marketing, ensuring that TikTok Shop remains at the forefront of the social commerce revolution. If you are a trend-driven marketer with a passion for digital ecosystems and high-impact campaigns, we want you on our team.
Tanggung Jawab
- Develop and execute comprehensive integrated marketing campaigns to drive GMV and traffic for TikTok Shop in Malaysia.
- Collaborate with cross-functional teams, including commercial, live-streaming, and creator management, to ensure campaign alignment.
- Analyze campaign performance data to optimize strategies, improve ROI, and enhance user engagement.
- Conceptualize creative promotional activities that leverage TikTok's unique content-driven culture.
- Coordinate with internal stakeholders to manage campaign timelines, budgets, and operational requirements.
- Monitor market trends and competitor activities to maintain TikTok Shop's competitive advantage in the SEA region.
- Translate global brand strategies into localized, actionable plans tailored for the Malaysian market.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3-5 years of experience in campaign management, digital marketing, or e-commerce.
- Deep understanding of the TikTok ecosystem, social commerce trends, and the Malaysian e-commerce landscape.
- Strong analytical skills with the ability to interpret data and translate it into strategic marketing decisions.
- Proven ability to manage multiple projects under tight deadlines in a fast-paced environment.
- Excellent communication and stakeholder management skills; fluency in English and Malay is highly preferred.
- Creative thinker with a growth mindset and a proactive approach to problem-solving.