Deskripsi Pekerjaan
Are you a visionary marketing professional with a passion for fashion and a knack for driving digital growth? TikTok Shop by Tokopedia is seeking a dynamic and results-oriented Campaign Strategist, Fashion to join our high-performing team in Jakarta. This is an unparalleled opportunity to shape the future of e-commerce in Indonesia, combining the vibrant energy of TikTok with the robust infrastructure of Tokopedia.
As a Campaign Strategist focusing on the Fashion category, you will be instrumental in conceptualizing, planning, and executing innovative campaigns designed to captivate audiences, significantly boost consumer traffic to our platform, and ultimately drive conversions. You will be at the forefront of identifying emerging trends, understanding consumer behavior within the fashion vertical, and translating these insights into actionable strategies that resonate across the Indonesian market.
We're looking for someone who thrives in a fast-paced, data-driven environment, possessing a keen understanding of the digital landscape and a proven track record in developing successful marketing initiatives. If you are a strategic thinker, a creative problem-solver, and excited by the prospect of making a tangible impact on one of Southeast Asia's most exciting e-commerce ventures, we encourage you to apply. Join us and help define the next generation of online shopping experiences for fashion enthusiasts across Indonesia!
Tanggung Jawab
- Develop, plan, and execute comprehensive marketing campaigns specifically for the fashion category, aligning with business objectives and market trends.
- Strategize and implement tactics to drive significant consumer traffic to the TikTok Shop platform and optimize conversion rates.
- Collaborate closely with internal teams including Merchandising, Product, Operations, and other Marketing functions to ensure seamless campaign execution.
- Monitor campaign performance, analyze key metrics, and generate detailed reports to identify areas for improvement and future strategy refinement.
- Conduct thorough market research and competitor analysis to identify new opportunities and maintain a competitive edge in the fashion e-commerce space.
- Manage campaign budgets effectively, ensuring optimal resource allocation and ROI.
- Innovate new campaign mechanics, promotions, and engagement strategies to enhance user experience and drive sales for fashion merchants.
- Stay abreast of the latest digital marketing tools, platforms, and industry best practices.
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 3-5 years of proven experience in campaign strategy, digital marketing, or e-commerce, with a strong focus on the fashion industry.
- Demonstrable experience in driving traffic and conversions through various online channels (e.g., social media, search, display, influencer marketing).
- Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
- Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively across diverse teams.
- Ability to thrive in a dynamic, fast-paced, and target-driven environment.
- Proficiency in English and Bahasa Indonesia is required.
- Prior experience within the Indonesian e-commerce market is highly advantageous.