Deskripsi Pekerjaan
Join Blackmores as a Category Insights Analyst and become a pivotal driver of business growth across the Southeast Asia (SEAK) region. This role requires a strategic thinker with a passion for data to transform complex market information into actionable business intelligence. You'll collaborate with cross-functional teams to identify emerging trends, analyze consumer behavior, and develop category strategies that elevate our market position in the dynamic health and wellness industry.
As a key member of our marketing team, you'll leverage advanced analytical tools to decode market dynamics, monitor competitive landscapes, and measure campaign effectiveness. Your insights will directly influence product development, marketing initiatives, and go-to-market strategies, ensuring Blackmores remains at the forefront of innovation. This is an exceptional opportunity to shape the future of health and wellness products in one of Asia's most vibrant markets.
Tanggung Jawab
- Analyze market trends and consumer behavior across SEAK to identify growth opportunities and threats
- Develop data-driven category strategies aligned with business objectives and market dynamics
- Monitor and report on key performance indicators, market share, and competitive landscape
- Collaborate with product, marketing, and sales teams to implement category initiatives
- Conduct ad-hoc research projects to support strategic decision-making
- Present insights to senior stakeholders through compelling visualizations and narratives
- Track category performance against KPIs and adjust strategies based on findings
Kualifikasi
- Bachelor's degree in Marketing, Business Analytics, Economics, or related field
- 3+ years of experience in category management, market research, or consumer insights
- Proficiency in data analysis tools (SQL, Excel, Tableau) and statistical methodologies
- Strong strategic thinking with ability to translate data into actionable recommendations
- Excellent communication skills with experience presenting to executive stakeholders
- Knowledge of health and wellness industry trends and consumer preferences
- Ability to work in a fast-paced environment with multiple competing priorities