Deskripsi Pekerjaan
Are you a strategic leader passionate about driving brand growth through data-driven insights and shopper-centric strategies? MAMEE, a household name in the FMCG industry, is seeking a high-caliber Category Management Manager to join our dynamic team in Subang Jaya.
In this pivotal role, you will act as the bridge between consumer insights and retail execution, shaping the future of our product categories. You will lead end-to-end category management processes, translating complex market data into actionable growth plans that deliver excellence at the shelf. If you thrive in a fast-paced environment and have a proven track record of influencing retail partners, we want to hear from you.
Join us at MAMEE and play a key role in ensuring our products remain the preferred choice for consumers across Malaysia and beyond.
Tanggung Jawab
- Develop and execute comprehensive category strategies aligned with company growth objectives and market trends.
- Analyze point-of-sale data, market share reports, and consumer insights to identify opportunities for range optimization and distribution expansion.
- Collaborate closely with Sales and Trade Marketing teams to design and implement effective planograms and shelf-management strategies.
- Lead strategic discussions with major retail partners to drive category growth through collaborative planning and data-backed recommendations.
- Monitor and evaluate the performance of category initiatives, providing actionable feedback to leadership for continuous improvement.
- Create shopper-centric growth plans that enhance the overall path-to-purchase experience and improve brand visibility.
- Manage end-to-end category projects, ensuring project timelines and budgetary goals are met with excellence.
Kualifikasi
- Bachelor’s degree in Business, Marketing, Economics, or a related field.
- Minimum 5-7 years of experience in Category Management, Trade Marketing, or Sales within the FMCG industry.
- Deep understanding of retail dynamics, planogram software (e.g., JDA/Blue Yonder), and data analytics tools (Nielsen/Dunnhumby).
- Proven ability to translate analytical data into compelling visual presentations and commercial strategies.
- Strong negotiation skills with a track record of building and maintaining relationships with key retail accounts.
- Excellent communication and leadership skills, capable of influencing cross-functional stakeholders.
- High level of proficiency in Microsoft Excel and PowerPoint.