Deskripsi Pekerjaan
TikTok Local Services (TikTok GO) is revolutionizing how users discover and book local services through innovative content experiences. As a Category Manager for Special Projects (Travel), you'll spearhead the development and execution of category strategies that drive growth in our travel vertical. This role requires a strategic thinker who can bridge creative content with commercial objectives, optimizing user journeys while fostering partnerships with local travel providers. You'll analyze market trends, identify untapped opportunities, and lead cross-functional initiatives to position TikTok as the premier platform for travel discovery in Indonesia.
Join a dynamic team where your insights will directly impact how millions of users explore and book travel experiences. You'll collaborate with content creators, product teams, and local service partners to develop compelling travel campaigns that leverage TikTok's unique strengths. This position offers the chance to shape the future of local commerce while working at the intersection of technology, creativity, and consumer behavior.
Tanggung Jawab
- Develop and implement category strategies for travel vertical within TikTok Local Services
- Analyze market trends, competitor activities, and user behavior data to identify growth opportunities
- Collaborate with cross-functional teams to align travel content initiatives with business objectives
- Manage and optimize performance metrics for travel-related services and content
- Build and maintain strategic partnerships with local travel service providers
- Lead special projects enhancing travel discovery and booking experiences
- Conduct regular reporting on category performance and recommend actionable insights
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; Master's preferred
- 5+ years experience in category management, travel industry, or e-commerce
- Proven track record in developing and executing category growth strategies
- Strong analytical skills with ability to interpret data and drive decisions
- Experience managing partnerships with local service providers
- Expertise in digital marketing trends and consumer behavior analysis
- Excellent communication skills with ability to collaborate across teams