Deskripsi Pekerjaan
Are you a strategic marketing leader passionate about the Food & Beverage industry? FrieslandCampina is looking for a Channel Lead Coffee & Tea - Asia to drive our growth in the competitive QSR and coffee & tea channels. In this pivotal role, you will spearhead operator-centric channel strategies and activation plans across the Asian region. You will work closely with key partners to maximize market penetration and brand equity. If you thrive in a dynamic environment and have a knack for translating business goals into creative marketing execution, we want to hear from you.
As part of our team, you will be responsible for building impactful marketing programs that resonate with local consumers while maintaining alignment with our global brand vision. This is a unique opportunity to shape the future of our Coffee & Tea business in a region known for its diverse and fast-paced market.
Tanggung Jawab
- Develop and execute comprehensive regional channel marketing strategies for Coffee & Tea and QSR partners.
- Lead the end-to-end activation of marketing campaigns, ensuring alignment with global brand standards and local market nuances.
- Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
- Manage the annual marketing budget and measure ROI for all channel initiatives.
- Cultivate and maintain strong relationships with channel partners, distributors, and key stakeholders.
- Collaborate with cross-functional teams including Sales, R&D, and Communications.
- Drive trade promotion programs and ensure effective execution in-store and digital channels.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5-8 years of experience in FMCG, Food & Beverage, or QSR channel management.
- Proven experience in developing and managing multi-channel marketing strategies in the Asian region.
- Strong analytical skills with the ability to interpret data and drive decision-making.
- Excellent communication, negotiation, and presentation skills.
- Willingness to travel extensively within Asia (approximately 30-40% of the time).
- Proficiency in digital marketing tools, CRM software, and ERP systems.